Travel Poster

Hàng Trống Folk Painting & Vietnam Travel Poster

This is a series of Vietnam Travel Poster that is not only promoting Travel Attraction Beauties, but also the Cultural Beauties of Vietnam.

This project took place in the second year of COVID-19 Pandemic, at the time that most of countries are having International Travel Restrictions. As a consequence, Tourism was brought to a near-complete shutting down condition. However, when the Pandemic overs, Tourism Boom will be an inevitable movement. As Tourism is one of the main sectors of Vietnamese Economy, this work is a necessary preparation for Post-COVID Tourism Promotion.

In order to tailor-made a series of Travel Poster for Vietnam and embrace Vietnamese Visual Arts, Hàng Trống Folk Painting Style is chosen as a main subject of the project. Therefore, by researching previous literatures and paintings, this project goals are (1) Analysing Visual Elements of Hàng Trống Folk Paintings, and (2) the Experimenting of Transforming those elements into a series of Travel Posters, with modern perspective.

this work was exhibited within Seoul National University College of Fine Arts - Degree Show - 2021

seoul national university museum of arts

seoul national university
visual communication design research
art direction, illustration, graphic design, exhibition planning

special thanks to
professor lee jang sub


Poster design

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