imperfect plastic free

"We don’t need a handful of people doing zero waste perfectly. We need millions of people doing it imperfectly."
(A. M. Bonneau )

Imperfect Plastic Free is a personal project that started in 2020. The main purpose of this project is to share practical actions for everyone to practice a plastic free lifestyle.

It clearly is a CHALLENGE to live a Plastic Free life without guidance, and many people might just quit doing it at some point of the challenge, or stop doing it after they finish the challenge. Therefore, instead of giving Plastic Free Lifestyle the identity as a challenge, Imperfect Plastic Free is a project that tries to improvide the concept that Plastic Free Lifestyle is just a normal, no presure journey that everyone can do. And with just some imperfect actions from each individials, those will add up to a bigger effect on the environment than no one doing it.

Actions from Imperfect Plastic Free are categorised by level (beginer, intermediate, advance, extreme) and by type (foods, drinks, cooking, beauty, cleaning, lifestyle, shopping), that would help everyone to start Plastic Free Journey in the most comfortable way.

full research project: imperfectplasticfree page, and SNU PLASTIC FREE design project

seoul national university
eco-design research, illustration, identity design, web design
professor lee jang sub
researcher: vu vy anh

other projects